We have a wide range of travel humidors tailor-made as cigar samplers. The
minimum quantity is 200 pcs. per style. XL is already running annual
programmes with a large number of renowned cigar companies, cigar
wholesalers and even large retailers with different models of travel
humidors as cigar samplers.
There have been instances where sales of cigar have increased more than 5
times by introducing our cigar samplers.
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In the last 2 years we have seen huge growth in the use of high quality leather smoking accessories as a powerful promotional tool for both cigar companies as well as pipe and cigarette tobacco companies. With restrictions increasing severely in advertisement, outdoor hoarding and all forms of conventional promotions, leather smoking accessories is one of the very few useful alternatives left to promote a brand - both established as well as new.
Leather cigar cases with the brand name prominently embossed on the case is given FREE with even low purchases of 3,4 or 5 cigars. The cigar case is made from very good leather with excellent shape and contour and has to be a desirable accessory which the consumer (smoker) will be proud to carry.
(not low quality products typical of conventional promotions).
While the price of the cigar case may or may not justify giving it FREE with the cigars, this cigar case acts as a constant brand reminder and there are high chances that the consumer will come back for the same brand of cigar. Thus the sale of this particular brand of cigar increases over time because of the cigar case. Brand switching is also reduced because of shape & size of the cigar.
The FREE gifting of cigar cases is similar in many ways to the "forgotten ways" of advertisement or outdoor promotion etc. by the cigar company where the spend on promotion cannot be instantly linked with the offtake of cigars from the retailers.
In similar manner good quality leather tobacco pouches with the brand name prominently embossed is a useful tool for promotion by pipe & cigarette tobacco companies. Also cigarette cases of designer quality have been effectively used by cigarette companies in this manner.
Several well known brands have utilized the designer capability of XL to come out with cigar cases, cigarette cases and tobacco pouches and have already utilized them successfully as promotion tools over the last two years.
The quantities start from 10,000 pieces and even for some, go up to 100,000 pieces per order.